Attract, Engage, Convert – TopRank Digital Marketing Approach
In order to excel and grow your business in the highly competitive online landscape, you need a deep understanding of who your prospects and customers are, what they care about, and how to influence their purchasing decisions.
Our proven attract, engage, and convert marketing model enables B2B and B2C brands alike to connect with prospects in a meaningful way, through customer-centric content that is easy to find, consume, and share. In fact, TopRank Marketing’s CEO Lee Odden literally wrote the bookon this holistic approach to integrated SEO, social media and content marketing.
Attract New Fans By Consistently Delivering Awesome
If content can be searched or shared, it can be optimized to help your prospects more easily discover the information they seek to guide their purchasing decisions.
One of the most effective ways to attract new brand fans is to be likable. Consumers purchase from people they like and brands they trust. We will help you consistently add value for your target audience through relevant information, interesting and creative content, insight into best practices, news that affects your customers, and thought or conversation provoking commentary.
Engage Customers, Fans, Friends & Followers
Engagement is a critical element of your online marketing strategy. What can you do to keep them engaged and talking about you? The first step is getting in tune with the topics and types of information that will hold their interest. It seems elementary, yet many brands fall flat when determining what to do with their fans once they become connected.
More content isn’t always better. Your brand content must be relevant, timely, and optimized for social sharing in order to engage your community. We help companies anticipate customer needs and get in front of them across channels and platforms, with the right content to influence their decisions and inspire them to take action at that specific point in their journey.
Convert Fans into Customers & Brand Advocates
Chances are, your current customers received many touches from your brand – either directly from you, or via their network – before actually making the decision to complete your desired action. Once we’ve attracted the right audience to your brand and engaged them by anticipating and answering their needs, we offer the information and value that will help them finalize their purchasing decision.
Put the Optimize 360 Integrated Marketing Model to Work for Your Business
Are you ready to tap into lucrative communities and influence the people who will help grow your business? Take advantage of TopRank’s proven Attract, Engage, Convert approach to digital marketing. Contact us today.